Get fine-print savvy. Some websites will say you won an Xbox360 or a new laptop, for example, but if you look carefully, you’ll usually find an asterisk near the "you won" part. Be especially wary of weasel words, like "you may have already won," or "new laptop is based on a purchase of gummy bears worth $5,000 or more." Don't fall into these sorts of traps; they're ridiculously difficult and not worth it.
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